Today, it is my honor and privilege to welcome Karen Ingalls to the blog. She is a fellow member of Rave Reviews Book Club and the author of Novy's Son. Today, she's bringing us some great tips on book promotion.
"PROMOTING & SELLING"
PROMOTING & SELLING A BOOK IS THE MOST DIFFICULT AND CHALLENGING PART OF BEING AN AUTHOR
Here are a few things I have learned:
• Do your due diligence when exploring a website or company that promises you success.
• Sign up with Facebook and make friends with other authors.
• Join LinkedIn and explore the membership, connecting with those in the literary field.
• Look for book clubs on the Internet to join. Rave Reviews Book Club is a site I highly recommend. HOWEVER, you must be active and be well involved.
• Write a blog and invite authors and readers to follow you. Welcome them as guest bloggers and they will do the same for you. Give them the opportunity to be interviewed and have their books promoted, and the favor will be returned.
• Go to your local libraries, bookstores, churches, service groups, and book clubs. Provide them with a free copy and volunteer to do a presentation.
• Have business cards available at all times and hand them out. I prefer the 3x5 size. Make them colorful, informative, and concise.
• Through the Internet there are radio interviews available. Contact your local newspaper, radio and television stations to request an interview.
• Monthly newsletters with interesting articles and reviews can draw in authors and readers.
AND, BELIEVE IN YOUR BOOK AND YOURSELF.
Karen Ingalls is a retired registered nurse with a master’s degree in human development, which was a double major in psychology and human services. She is the author of the award winning book, Outshine: An Ovarian Cancer Memoir from which all proceeds are donated to gynecologic cancer research. Her second novel is Davida: Model & Mistress of Augustus Saint-Gaudens. Her first novel, Novy’s Son challenges the reader to examine the issues of alcoholism, sexual addiction, and family dynamics. She has also written poetry, short stories, and has had articles published for professional journals. Karen also does presentations to promote her books and on subjects of health/wellness.
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